ALPHA Production HouseSTART A PROJECT ↗

PROCESS NOTES / ORIGINAL EXPLORATIONS

The decisions
behind the image.

A transparent look at how the concepts and interactive experiences on this website were made. Creative breakdowns, without invented shoot stories.

From a line to a world
CREATIVE BREAKDOWN / 01

From a line to a world ↗

How a written mood becomes a visual direction.

The completed ALPHA signature in the earlier composited construction film
ARCHIVE / COMPOSITING STUDY

Four lights. One reveal. ↗

The earlier 32-second construction film, explained.

The space between notes
CREATIVE BREAKDOWN / 03

The space between notes ↗

Why three simple layers change the atmosphere.