ALPHA ORIGINAL / ART DIRECTION
Daylight.
An impossible summer.
A vivid editorial direction where coral, blue and architectural form create an optimistic mood.
THE DIRECTION
Make the
feeling visible.
Use graphic blocks of colour to make a single frame feel open, memorable and full of possibility.
AI-created artwork, composition exploration, browser colour study and inclusion in Spectrum.
Daylight and Scarlet appear within the complete Spectrum study. Original silent motion study animated from AI concept artwork. No client, campaign result or live-action shoot is claimed.
Your story.
A new direction.
Use this concept as a conversation starter. The final scope, people, deliverables and schedule would be agreed around your project.
Plan something inspired by Daylight ↗